A new visual identity was developed for the Viking Cup 2016. The Viking Cup is a football tournament combining expats (primarily danes, from where it origins) from several Asian countries, having approximately 300 participants. So far the Viking Cup look has changed each year, according to the host country. This identity was developed with a continuously objective in mind. Thereby creating a brand that can carry on and be used in later years and with new host countries.
Viking Cup Branding & Visual identity
The logo must give a clear image of what the Viking Cup is. “viking” should be an element, as well as “football”. Furthermore the logo should give a strong and fierce impressions, which comes to live through the helmets shape. The logo was made i 3 versions, the full logo, including year and host, a symbol logo only containing the helmet and the logo without this host and year- making it possible to use in later Viking Cups.
Business cards was made in accordings with the logo and overall identity. Again a strong and eye catching design was chosen to draw attention but still show a serious side of the tournament.
An intriguing landing-page was created early in the process, to keep attention while awaiting the tournament.
A letterhead using the Viking Cup symbol, colours and logo was used to make professional and intriguing sales presentations and letters.
In order to get the needed sponsors, a professional brand is crucial. therefor a throughout presentation using the Viking Cup symbol, colours and logo was used to make professional and intriguing sales presentations.
To support the brand and get focus on the “vikings” an illustration showing “the great Holger Dane” in front of the Danish flag was drawn, to be printed and used on the back of T-shirts.